The Road to Dakar
An Amazon KDP English ebook project tracing a Chinese rider's long road toward Dakar.
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Huaen Brothers: from rally club to a long-term growth platform
Huaen Brothers’ rally practice began with a racing team in 2011, followed by the establishment of Nanjing Huaen Brothers Racing Club in 2012. The work has since expanded across rally, youth outdoor growth, family events, routes and media, toward a path that can continue for years.
CONTENT STATUS
Existing sources reviewed; unconfirmed information is labelled.
Racing is not the final product
Racing is a tool, rally is a setting, and real growth is the intended outcome. The aim is not to turn every child into a racer, but to develop independence, responsibility, judgment and collaboration.
Rally is not about teaching a child to defeat others. It is about direction, responsibility and arriving with a team.
Capabilities built through long practice
01Rally and event operations
02Curriculum and level design
03Outdoor safety and team management
04Camp and route operations
05Vehicle and logistics support
06Family and youth service
07Event technology and records
08Content and media production
A timeline still in progress
Early milestones come from the company-provided 2023 club presentation. Public use of results, bases, media and partnerships still requires supporting records and current-status review.
2011
The Nanjing Huaen Brothers racing team was formed, establishing the practice that preceded the club.
2012
Nanjing Huaen Brothers Racing Club was established and continued competing in domestic rally events.
2013–2015
The 2023 club deck records multiple ATV and club-category results across the China Grand Rally and Taklimakan Rally.
2014
The Zhongwei base and Kids Rider summer camp were launched, bringing rally practice into youth growth settings.
2016–2019
Work expanded from the Alxa desert camp and the first Kids Rider Silk Road Rally to Changliushui and an early Finland direction.
2022
The 2023 deck records completion of the second Kids Rider Silk Road Rally.
2024
The television program 小小骑士一起冲 aired on Jiangsu TV; publication rights still require page-level confirmation.
现在
Building a longer path from Kids Rider to Silk Road Rider, Dark Horse Rider and the wider real world.
James TJ Li: turning rally into a long-term path for growth
James TJ Li, also known as Li Tiejun, is the founder of Huaen Brothers Racing Club and the initiator of Kids Rider Silk Road Rally and The James Way. His work spans rally and event operations, family education, long-distance routes, urban culture, Chinese brands going global, writing and music. He is a Fudan EMBA and continues research in urban sociology.
2011
Competed in the Taklimakan Rally; the 2023 club deck records a national rookie award.
2013
Led a team in the China Grand Rally; the deck records national runner-up in the ATV category.
2015
Competed in the Silk Road China Grand Rally; the deck records national individual runner-up in ATV.
2019
Returned to the Taklimakan Rally; the deck records second place in the ATV category.
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BOOKS AND MUSIC
Turning travelled roads into books and songs
These titles are drawn from the founder's current KDP/KPF publishing projects, ebook manuscripts and original audio archive. Purchase, reading and listening links will be added as each project is publicly released.
Books and publishing projects
China Doesn't Need More Camps, It Needs Better Products
Simplified Chinese, Traditional Chinese and English manuscripts about building stronger camp products.
Going Global Again
An English publishing project about Huaen Brothers and the global practice of Chinese brands.
Going Overseas Alone: Building a Life in Europe Through Writing
An ebook project about writing, cross-cultural life and practice in Europe.
Original music projects
Light on the Silk Road
Original music about the Silk Road, departure and travelling together.
Song of Changliushui: Silk Road Riders and the Miraculous Journey
An original work shaped by Changliushui and the riders who travelled there.
Above the Snow Line
An original music project about altitude, persistence and arrival.
The Time We Have Travelled
An original work about time, roads and memory.